Since 2020, the epidemic has gave birth to a long-distance education demand, and the demand for ChromeBook has grown sharply, but with the gradual universal educational standard, the education standard is gradually satisfied, and Chromebook needs a rapid decline, and the industry has introduced Lenovo, HP, Dell and other international brands. The factory is cut on zero component supplier, and the total amount is reduced by 10 million units, and approximately 20% of orders.

The display panel is an important part of the pen electric product, and its market demand and product prices have also changed with the changes in the pen electric market. In the case of the terminal manufacturer, the price of educational pen and electric panels has stopped stabilizing, while other pen board products have continued to rise, but the increase has slowed down.

Chromebook manufacturing plant cut 20% order

As we all know, after the epidemic, Europe, America, Japan, Singapore and other countries have launched a subsidy project for K-12 online learning, and driving demand for written electric products, especially educational pen electric products ChromeBook shipments have grown significantly. The data shows that 2020 ChromeBook shipments were 32.5 million units, and more than 16.7 million in 2019 retrored.

Its strong market demand continues this year. According to the Canalys data, ChromeBook shipments reached 11.9 million in the second quarter of this year, an increase of 75% year-on-year; the first quarter is 12 million units, a year-on-year increase of 275%. Although the results did not be bright in the first quarter, the shipments were also very good.

However, as the epidemic changes and related standards ended, this demand will gradually weaken from the second half of 2021, and it is expected that the PC demand in the education market in the 2021 in the 2021 to 2022 has shrunk. The industry has passed the recent investor of zero component suppliers in the international brand of Lenovo, HP, Dell.

Cinno Research said to the author. "Chromebook products do have a case in the case, approximately 20% order quantity, reduce the total amount of 10 million units, estimated this year's shipments will drop from 5000-55 million to 4000-45 million Taiwan. "

The OEM in the assembly of more than 70% of Chromebook has also confirmed that after this year, after this year, ChromeBook demand has slowdown, accounting for about 30% in the first half of this year. 35%, dropped to 20% -30% in the second half of the year.

A manufacturer said that after "European and American countries have successfully applied the vaccine, many students plan back to the school. Chromebook also returns to the normal demand cycle. Compared to the first half of this year, Chromebook's demand is really declined."

"Although ChromeBook shipments have begun to slow down, commercial, Windows changed demand demand, especially in the second half of the year, Microsoft officially launched Windows 11, because of its more demand for hardware equipment, with the consumer operating system update, will be bound Bringing hardware upgrades. "The above manufacturers said that this part of the market demand can make up for the gap in the decline in Chromebook demand.

However, Bloomberg columnist TAE Kim pointed out that the epidemic causes consumers to raise their computers, because office workers or students will only need to change a few years. At present, retailers have launched a considerable discount on almost all PC-related products, and PC needs to rise will last for several quarters.

From shipping, although global PC shipments in the second quarter have increased by 13% year-on-year, lower than 18% predicted by EVERCORE ISI, which is much lower than 55% of the first quarter. Morgan Stanley analysts pointed out that PC inventory is increasing and is in the market inversion.

As the market demand is reversed, the industry is worried that the entire pen electric supply chain will be affected, especially as an important part of the components.

The price of the pen is reversed

During the epidemic, the demand for pen electricity and the demand of the pen panel grow rapidly. According to OMDIA data, the shipping share applied to 11.6-inch panel has increased from 10% in the first quarter of 2020 to 20% in the first quarter of 2021, which has increased by 10 percentage points in a year, and its product price It has also risen sharply.

However, as the demand for education is declining, this situation is expected to change. The industry pointed out that "11.6-inch panel prices continue to rise, so that OEM has high production costs, and the demand for education in writing is declining, so the terminal manufacturers have lowered the purchase volume of partial size panels belong to normal, 11.6-inch laptop panel shipments will be Deciding in Q3 begins. "

OMDIA pointed out that panel manufacturers began to change their product structure from 11.6-inch panels to 14 or 15.6-inch panels in June, but the product structure and driver IC procurement takes approximately two to three months. Panel vendors will be difficult to convert their needs in the third quarter of 2021. Therefore, the 11.6-inch notebook panel may have a case where material inventory may occur in the supply chain.

Yang Zhuxiang, general manager, in the first half of the year, the second half of the year, the situation is great, but now I see the far side of the clouds. Although there is noise on the demand, the supply surface is seen, the problem of ablation makes the ability to overcap themar. In addition to the IC out of stock, the glass substrate will be reduced by 15 to 20% of the Glass Substall, which is estimated to decrease in the glass substrate in January, and September.

At present, with the demand of commercial low-end market, the demand for commercial low-end market begins to cool down, but in the consumer market, games and high-end products are still shortage. Group Idea Prepected Demand for Laptop Panel will also be significantly differentiated. In the general trend of overall narrowing in front panel prices, the HD & TN products take the lead in the flat, high-end and mainstream IPS products, gradually narrow.

From the pen, the price of 11 inches and some 14-inch low-end TN products have risen, while other product prices continue to rise, the increase has slowed down. Qiu Yubin said, "Due to the difference between the market, the two sides will gradually conserve, plus the price of TV panels, will follow other sizes to follow up the convergence, even reverse."

Overall, as the panel demand in the epidemic is successive, the overall supply has gradually recovered, plus the price of the panel has risen for a year, forcing the end brand to rise, and it is also unfavorable terminal demand, and the industry believes that with the pen electricity demand Gradually decline, the entire industrial chain will also be affected, while the display panel is an important component, its product price or will usher in reverse direction.