On October 9, the Wall Street Daily issued an interview with new Qualcomm CEO CRISTIANO AMON, talked about the overall development strategy of Qualcomm for more than half a year.

In an interview, I was specially spent to Taipei and TSMC to negotiate production capacity in March before the high-pass CEO. He was appointed as the CEO in January, officially picking in June. Interview, AMON mentioned that Qualcomm currently faced a 5G communication chip and Apple competition, as well as historical legacy issues with Apple's 5G copyright.

Qualcomm is also competing for larger China's mobile phone chip market share. After the United States restricted the Huawei, this struggle has become more intense in the past year.

In order to encourage suppliers to stimulate Qualcomm's capacity, AMON has taken rare initiatives in the industry, agreeing to pay the fee in advance, and sign longer than previous contracts. AMON mentioned in an interview that he deeply felt concerns about the shortage of production capacity, even those who didn't buy products directly from them.

Amon also mentioned the acquisition of Veoneer. The motivation to drive the automotive industry is that more and more car manufacturers are now using semiconductors and other applications in the dashboard display, driving assistance.

This strategy brings the biggest challenges to the CEO of Amon and surprises - acquired a car technology company Veoneer with billions of dollars, the company's production sensor, Qualcomm has to rob the Swedish veoneer from the competition bidders.

Qualcomm has worked with Veoneer to develop an automatic driving system, but Veone's management hopes that the buyer can provide sufficient scale and the company's subsidiary of Intel Mobileye. When the Canadian Motor Magna acquired Veoneer with $ 3.8 billion in cash in July, Qualcomm felt its own automatic driving strategy.

AMON first quoted $ 2 billion, then increased its quotation to $ 2.5 billion in July. Veoneer's CEO requires high-pass bidding to the entire company. In August, AMON was a $ 4.6 billion, and this Swedish company finally accepted the bid of Qualcomm.