For customers seeking such qualification, Imagination is backing the IP with additional investment “in the people, resources, culture and management structure needed to support automotive solutions,” company marketing director Bryce Johnson told Electronics Weekly. “Our testing, documentation and built-in hardware structure makes it much easier for silicon manufactures to gain ASIL-B accreditation.”

Johnson added that GPUs based on its earlier Rogue architecture are already operating in vehicles, in applications including infotainment, digital cockpit and advanced driver assistance systems (ADAS). Customers have included Denso, Renesas, Socionext and Texas Instruments – In total, according to Imagination, tens-of-millions of devices have been shipped into automotive applications, giving it an automotive application processors market share over 50% by volume.