“CambridgeIC’s family of position measuring ICs are an effective alternative to traditional position sensing approaches such as optical encoders or Hall encoders,” said the firm. “They offers the performance of an optical sensor without the fragility, and the convenience of a Hall sensor in geometries where Hall sensors are not usable.”

The company’s first product was the CAM204, designed into customer products since 2009, followed by the CAM502.The new one is CAM312.