Electronic component search engine Taiwan's techn
ology brand maker ASUS announced on the 13th that it will carry out three major strategic changes, including the first and former CEO Shen Zhenlai to step down and change the establishment of the co-executive CEO. Xu Xianyue, general manager of the current personal computer business department, and Hu Shubin, general manager of the global customer service headquarters. Second, the mobile phone transformation is in the field of e-sports and expert users; third, investing 10 billion yuan in the AIOT field, and hope to become an industry leader within three years.
ASUS Chairman Shi Chongxi said that since its establishment, the company has achieved rapid growth and high performance. It is one of the most important brand companies in Taiwan and has faced the low tide and challenges of the industry.
Shi Chongxi said that next year is ASUS for 30 years. We are facing more intense competition and changes, and we are more steadfast in welcoming challenges and retrieving the soul and essence of ASUS. He said that in order to recover the soul and the original of ASUS, it must be re-created and evolved, and it is necessary to play "all wisdom."
Shi Chongxi stressed that we must re-create the new culture of ASUS and re-examine the vision and mission of ASUS. The vision is to become a highly respected and innovative leader in the new generation, pursuing unparalleled technological innovation, and its mission is to create wisdom for global users. Life and omnipresent happiness.
Shen Zhenlai, CEO of ASUS, also said that in order to accelerate the company's heritage and transformation, as well as personal planning for the career, he will resign as CEO and develop on the road to entrepreneurship, create "Chuangjie Prospecting Company" and serve as the chairman of the company. The CEO of ASUS will take effect on January 1, 2019. In addition, Asustek will also invest in a 30% stake in Chuangjie Prospect.
As for the mobile phone strategy transformation, Asustek said that it will focus on e-sports users (Gamer) and expert users (Power User), returning to the essence of the brand, in response to the value transfer of the overall market and strategy of the mobile phone, with the consent of the accountant, a one-time fee will be proposed. NT$6.2 billion.
In addition to the new AIOT strategy business, Asustek said it will invest in the commercial and B2B fields, in line with the evolutionary trend of industrial computers, and lead the establishment of artificial intelligence and mobile device products in various applications in the industrial customer and commercial markets. It is estimated to be NT$10 billion. Within the quota, using strategic investment and mergers and acquisitions, rapid development, I hope to become an industry leader within three years.
ology brand maker ASUS announced on the 13th that it will carry out three major strategic changes, including the first and former CEO Shen Zhenlai to step down and change the establishment of the co-executive CEO. Xu Xianyue, general manager of the current personal computer business department, and Hu Shubin, general manager of the global customer service headquarters. Second, the mobile phone transformation is in the field of e-sports and expert users; third, investing 10 billion yuan in the AIOT field, and hope to become an industry leader within three years.ASUS Chairman Shi Chongxi said that since its establishment, the company has achieved rapid growth and high performance. It is one of the most important brand companies in Taiwan and has faced the low tide and challenges of the industry.
Shi Chongxi said that next year is ASUS for 30 years. We are facing more intense competition and changes, and we are more steadfast in welcoming challenges and retrieving the soul and essence of ASUS. He said that in order to recover the soul and the original of ASUS, it must be re-created and evolved, and it is necessary to play "all wisdom."
Shi Chongxi stressed that we must re-create the new culture of ASUS and re-examine the vision and mission of ASUS. The vision is to become a highly respected and innovative leader in the new generation, pursuing unparalleled technological innovation, and its mission is to create wisdom for global users. Life and omnipresent happiness.
Shen Zhenlai, CEO of ASUS, also said that in order to accelerate the company's heritage and transformation, as well as personal planning for the career, he will resign as CEO and develop on the road to entrepreneurship, create "Chuangjie Prospecting Company" and serve as the chairman of the company. The CEO of ASUS will take effect on January 1, 2019. In addition, Asustek will also invest in a 30% stake in Chuangjie Prospect.
As for the mobile phone strategy transformation, Asustek said that it will focus on e-sports users (Gamer) and expert users (Power User), returning to the essence of the brand, in response to the value transfer of the overall market and strategy of the mobile phone, with the consent of the accountant, a one-time fee will be proposed. NT$6.2 billion.
In addition to the new AIOT strategy business, Asustek said it will invest in the commercial and B2B fields, in line with the evolutionary trend of industrial computers, and lead the establishment of artificial intelligence and mobile device products in various applications in the industrial customer and commercial markets. It is estimated to be NT$10 billion. Within the quota, using strategic investment and mergers and acquisitions, rapid development, I hope to become an industry leader within three years.