Apple's latest iPhone 11 series mobile phone has been pre-ordered at 8:00 pm Beijing time on the 13th, the first batch of users will get the phone as early as 20th. This year, the iPhone's main color midnight green has become an explosion, Tmall has replenished it 4 times, and Apple's official website delivery time has been scheduled for 2-3 weeks. The total number of reservations for the three iPhones exceeded one million, a year-on-year increase of 480%.

In addition to the 5G that is often talked about, the iPhone has basically filled the hole. It has a comprehensive improvement over last year. For users who have just needed or urgently need to change their mobile phones, they don’t care about 5G. The iPhone is an excellent transition phone.

It is worth noting that this year's iPhone is still available at a minimum of 64GB of storage. Two years ago, Apple raised the minimum storage space to 64GB, which was basically 32GB before. It was also Apple that took years to reach this level.

On the surface, Apple's continuation of the storage ladder plan two years ago is not much problem, not to mention that today's music, video are streamed, photos and other documents are kept in the cloud era, the status of local storage is indeed step by step The cloud is occupied, but the premise of this is that you have enough cloud storage space, such as your Google photos or iCloud, and you have a lot of apps to watch streaming videos, I don't think there is any problem.

But most people don't trust all the files to cloud storage. Many people prefer to come and see, edit, edit, edit, photo, video and music anytime, anywhere, not to mention the huge size. In the mobile game market, as the performance of mobile phone hardware continues to increase, many manufacturers who make computer or console games enter the mobile game market, and the capacity of mobile games is also growing, which is pressing the storage space inside the mobile phone.

In particular, the photos and the video taken, along with the upgrading and innovation of the mobile phone camera by various manufacturers, all kinds of black technology and women are scattered on the faces of consumers, and the future photos and videos will only become the protagonist of mobile phone storage. What's more, in the era of this short video explosion, anyone will try it.

Even though Apple will compress it and optimize storage, this year's new night scene, 4K video capture technology will still occupy a considerable amount of space. On the iPhone XS MAX, a 4K 60-frame video of up to 1 minute will occupy 400MB. space.

All of this shows that Apple's minimum 64GB storage space seems a bit embarrassing.

Of course, this is also Apple's consistent style. After extracting the last value of the 5W charger, Apple chose to put 18W fast charge this year, while the relatively cheap iPhone 11 does not come standard with fast charging head and lighting to USB-C. The data line, the total price of these two accessories sold on the official website is nearly 500 yuan.

In fact, from the perspective of making money, Apple is very smart and very smart. Last year, iPhone XR sold well. Apple saw its business opportunity. When the iPhone 11 was launched this year, the price was lower than last year's XR. The camera was upgraded. You want the super wide angle to give you. However, the fast charge of thinking and thinking is not for you, but it can't hold fast. The average consumer is referring to the iPhone 11+ official website. It is still much cheaper than the iPhone 11 Pro. Don't ask, ask is buy. The size of the iPhone 11 is not small. Apple's fast charge for the Pro is likely to be earned back on the 11th.

Going back to storage, Apple started the option of cutting 128GB two years ago, and forced consumers to go to Liangshan. Apple will make more money for storage, not to mention internal storage. The corresponding iCloud space is based on 5GB. In the moment, it is even more stretched. Some people will say that backup on the computer is not enough. Now who is free and patient to wait for the computer to back up dozens or even hundreds of G files? What if I accidentally lose it? At this time, the convenience and security of cloud storage is reflected. If you want to expand iCloud, the average consumer generally chooses two kinds: 50GB of space for 6 yuan per month and 200GB of space for 21 yuan per month. For users who like to take photos and edit short videos from time to time, a second may be needed.

In this case, iPhone internal storage and iCloud seem to be bound, Apple uses 64GB and 5GB configuration respectively to force consumers to spend more money to upgrade storage space, and the rest of the users who do not want to spend money is naturally Apple. The core source of sales profit.

Of course, in order not to kill all the needs of consumers, Apple put the 128GB option on the iPhone XR and iPhone 11, which naturally formed a certain degree of differentiation, so that users who choose cheap iPhones have tasted a little sweetness. It seems to be relatively fair for users of both needs, but the deeper understanding of Apple is simply to allow those who can spend money to spend more money, to maintain quality, and to make people who are unwilling to spend more money less irritating and stimulate consumption. Let more people are willing to buy, the number of impacts.

In a word, Apple is too profitable and wants to make money. From this point of view, Apple does not have a big move after not exhausting the full value of 64GB. After all, the 128GB option will reduce the sales of 64GB, and the profit will be affected, but Apple faces The situation is also very serious - Android.

Apple's 128GB cut-off is almost standard for Android, such as the Samsung Galaxy S10, Note10 and One Plus 7 Pro, and higher-capacity storage configurations have also appeared in lower-priced midrange models, such as Motorola. One Zoom, starting at 128GB, retails for $450.

Google's Pixel phone is 64GB, just like the iPhone, but people are at least more generous than Apple. Just buy a high-end Pixel 3 phone and enjoy free unlimited Google photo storage.

In the future, mobile phones will definitely move toward high-capacity. Because of the existence of 5G, Apple is raising the minimum storage to 128GB. The lay back may affect its own progress.