March 23 news, according to foreign media reports, Apple has resumed production of low-cost new iPhones (the official name may be titled iPhone9). It had previously suspended production due to an outbreak, and the situation has now It eased a little bit, so they are re-advancing the project.

It is mentioned in the report that after the mass production of iPhone9, the current project is relatively smooth. However, although Foxconn and other foundries in China are recovering production capacity, the epidemic has affected Apple's upstream supply chain, which has caused some iPhone9 components to face shortages. Together with partners, it is trying to shift production of parts and components facing shortages to China.

Would you buy it for less than 3,000 yuan?
Industry chain sources revealed that the iPhone 9 is expected to be released as soon as the end of April. Its hardware code is "D79ap", which is basically similar to the iPhone 8 in appearance, but will move Apple's Logo to the center of the back.

For the upcoming low-cost new iPhone, many developers have discovered the existence of iPhone9 from Apple's iOS14 system source code. Summarizing the current exposure, the iPhoneSE2 / iPhone9 design will be similar to the iPhone8, with thicker top and bottom bezels and TouchID, equipped with the same A13 chip as the iPhone11 and 11Pro, and upgraded to 3GBRAM at the same time, which is still 12 million pixels rear. Single camera with 64GB and 128GB storage versions, providing deep space gray, white and red options. To control costs, the 3DTouch module was removed.

Some Apple insiders have revealed that the price of the upcoming iPhoneSE2 (which may be titled iPhone9 in the final name) still starts at $ 399 because Apple wants it to ship as many as possible to boost the 2020 iPhone. Overall shipments, so it's crucial.

Prior to this, the report given by well-known analyst Guo Mingxuan also mentioned that the price of the iPhone 9 starts at 399 US dollars, which is about 2800 yuan.

For Apple, iPhone9 will be a very important new device for them this year. This will attract many old users to replace it with new ones. The relatively good value for money is the most important thing for these users. This is more important than whether it supports 5G. Apple also hopes that it will retain old customers and drive overall iPhone shipments.

Material shortage has to limit purchases, when to cancel is unknown
Last week, due to the limited iPhone production capacity, Apple has adjusted on the official websites of multiple countries to limit the number of iPhones customers can purchase through their online stores. Each person can only buy up to two mobile phones.

The above adjustments are valid for purchases in many countries and regions, including the United States and China. You will see such a message in the iPhone list on the official website, and Apple informs consumers that only two phones can be purchased per order. It is reported that the last time Apple did this was in 2007, when the iPhone was just launched, the reason the company restricted purchases was to prevent people from reselling iPhones.

The purchase restriction comes at a time when Apple is responding to the impact of new coronaviruses on sales data. The main reasons for this impact include supply chain disruptions and weak user demand.

As for when the iPhone's production capacity will resume, Apple said it depends on the trend of the epidemic. The current situation is that the epidemic has put production in South Korea, Japan, the United States, Germany and other countries into a state of stagnation, and Apple's global industrial chain has also been greatly impacted, which has caused the supply of some key components used in the iPhone to fall short. There is no way for foundries to produce more machines.

LGInnotek, a subsidiary of LGD, is a major supplier of Apple's high-end camera modules. For a long time, LG Innotek has won most orders for high-end camera modules in the iPhone series. In addition, Apple also sources chips from ST's Italian factory. The current outbreak has put these factories in a state of shutdown.

The dilemma of the global supply chain makes it difficult for Apple to solve the supply problem in the short term, not to mention that many countries around the world have also implemented strict controls on logistics transportation in China and South Korea. In the short term, they want to lift the entry and exit defense lines for personnel and materials. For difficulties.

In a previous interview, Cook said in an interview: "In terms of suppliers, the iPhone is produced all over the world, and key components are from the United States and China. We have reopened our factories in China. Operating conditions. These plants are currently on a hill climb to return to normal conditions. "

Industry analysts bluntly said that although Foxconn's production capacity did not return to the pre-epidemic level, it will not restrict the purchase of the iPhone. The shortage of iPhone's key components has left Apple unable to solve it for the time being. It is a relatively secure approach.