According to TrendForce's Display Research Division, the global notebook shipments in 2020 will not only exceed 200 million units for the first time, but the annual growth rate will also hit a new high of 22.5%.

TrendForce currently predicts that global notebook shipments have a chance to rise to 217 million units in 2021, an annual growth of 8.6%. It is worth mentioning that Chromebooks' contribution to the notebook market cannot be underestimated due to the continuous increase in demand for distance education. Chromebooks will account for 14.8% of global notebook shipments in 2020 and are expected to account for 18.5% of overall shipments in 2021.

Affected by the rapid rise of Chromebooks in 2020, the Windows market share is lower than 80% for the first time, and there is a continued downward trend. The market share may not be able to recover in the short term. TrendForce predicts that the market share of Windows will remain about 70~75% in the future; Chrome OS will have a market share of 15-20%; MacOS will be below 10%.

TrendForce pointed out that the AMD Zen+ micro-architecture processor, which officially emerged in 2019, has a market share of approximately 11.4%. Since the expansion of the layout in 2020, the market share has reached 20.1%. Among them, the Ryzen 3000 series is quite popular in the low-end notebook market. Praise, and therefore brand manufacturers began to introduce AMD processors on Chromebooks, pushing up its market share to grow substantially.

On the other hand, Apple’s Apple Silicon M1 has a market share of only 0.8% in the first year. It is expected that the 14-inch and 16-inch MacBook Pros that will be launched after the second quarter of 2021 will be equipped with their own processors, and the market share can be achieved in one fell swoop. Increase to about 7%. If we add AMD’s 20% market share, Intel will have to put forward corresponding countermeasures and plans on processor product strategy in the future to deal with increasingly severe competitive pressures.