Recently, the global semiconductor industry has seen demand for automotive chips in short supply. Automakers including Toyota, Volkswagen, Daimler, Nissan, Honda, Ford, and Fiat Chrysler have all warned that chip shortages are affecting their car production.

In order to alleviate the pressure on automotive chips, chip foundries including TSMC and GF have indicated that they will give priority to automotive chip production to meet the needs of the automotive industry.

In the case of automotive chips "jumping in the queue", due to the tight supply of wafer production capacity and the rise in wafer and packaging prices, the shortfall in supply of chips has not narrowed but continued to expand. Taiwanese MCU manufacturers including Holtek and Songhan have already announced their MCU product line will increase by 10~15% first

According to digitimes, after Holtek and Elan have jointly raised prices, it is expected that Elan Electric, Hongkang, Sunplus, Nine Qi and Nuvoton and other Taiwan-based MCU makers will also immediately implement price increases. Semiconductors in Taiwan The price hikes that have spread throughout the upstream and downstream industry chains since the second half of 2020 have finally come to Taiwanese MCU factories this time, and it is expected that the gross profit growth performance of each factory will be even more powerful.